If you want to understand how best to differentiate your products and services, you need to journey into new territories

Leave the safety of the known world, take on challenges, test new ideas, and bring insight back into your business.

Too often we follow the paths we have trod before, or that others have trailed for us. The art of life and business is to seek out and learn from experience. 

This requires some risk taking...Are you ready?



Approach the challenges that your business faces from a different direction.

Differentiation is at the heart of a successful business; there is no single truth, only infinite probabilities.
Keep looking to find a fresh approach; go beyond the rational, into the creative spaces that have kept humanity inventive.

“Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create”… Albert Einstein

DISCOVER new directions for your company!


Experience the world of your customers

If you think you know what they feel, that's not enough...You need to FEEL what they feel.

‚ÄčSee decisions through your customers' eyes. Your involvement is essential in the discovery journey; really ‘live with’ your target market and understand their views from first-hand experience.

DARE to see what your customers see!


Focus on what matters to your business:

  • Understand motivation and behaviour
  • Define what is of value to the  customers that you want to target
  • Improve brand experience
  • Innovate in what you offer
  • Develop products and propositions on the basis of insight
  • Differentiate from your competitors on the basis of customer value
  • Communicate effectively 

Contact me to help you with any of these essential business tasks

Don't be a Marketing Dinosaur...Dare to Discover!